Clinic Manager training coming soon
Welcome to AB Aesthetic Services Ltd, where expertise meets innovation. I’m Amanda Elbourn, the founder and driving force behind this dynamic consultancy. With an illustrious career in aesthetics spanning over two decades, I bring a wealth of invaluable experience to the forefront of the aesthetics industry.
My journey in aesthetics began with my role as a nurse practitioner leading onto the management roles of clinic manager, regional manager and ultimately Operations Director for Courthouse Clinics, a renowned national chain of aesthetic clinics. Over the course of 20 years as operations Director I honed my skills and expertise, overseeing the growth and success of this prestigious brand. As a key figure in its expansion, I spearheaded initiatives ranging from clinic establishment to staff training, customer service enhancement, talent recruitment, treatment innovation, and regulatory compliance.
In 2020, I embarked on a new chapter by establishing my own consultancy firm, AB Aesthetic Services Ltd. Drawing upon my extensive experience and skill set, I am dedicated to empowering aesthetic businesses to thrive and succeed in today’s competitive market. From strategic planning to operational optimisation, marketing strategies, compliance management, and beyond, I offer comprehensive support tailored to the unique needs of each client now expanding AB Aesthetic consultant services to provide a dedicated team of specialist consultants with exceptional aesthetic experience.
What sets me apart in the aesthetics industry is my dual expertise in both the medical and business aspects of aesthetics. As a trained aesthetic nurse practitioner, I have first hand experience in administering treatments and understanding the medical intricacies involved. This background enables me to offer a unique perspective, bridging the gap between medical practice and business strategy. I understand the importance of delivering safe and effective treatments while also optimising business operations for success.
My commitment to excellence is evident in the partnerships I’ve cultivated with numerous award-winning clinics across the UK. By staying abreast of industry trends and advancements through continuous learning and professional development, I ensure that my clients receive the highest level of expertise and guidance.
At AB Aesthetic Services Ltd, we believe in the power of collaboration. By working closely with clinic owners, managers, and practitioners of all sizes and specialties, we strive to understand their individual challenges and aspirations. Through a holistic approach, we tailor our services to address specific needs and drive sustainable growth.
I am immensely proud to work with many different owners, managers and practices supporting clients on their aesthetic journey, sharing in their triumphs and milestones along the way. Together, we can redefine industry standards and unlock the full potential of your business.
I believe my background and wealth of experience is unique in the industry, I have the skills to offer a complete business support package. I remain extremely passionate about the industry and attend regular conferences and training sessions to remain up to date with this fast paced industry.I use a holistic approach to ensure I completely understand every aspect of your business to effectively work with you.
I invite you to join me on this exciting journey of innovation and growth. Whether you’re a seasoned practitioner or a budding entrepreneur, AB Aesthetic Services Ltd is here to guide you towards success. Let’s embark on this transformative journey together and shape the future of aesthetics.
Welcome to the world of aesthetics, where beauty meets expertise, and transformation becomes an art. Sonia Amerigo is an experienced aesthetic consultant with a rich tapestry of experience spanning more than 2 decades in the industry. Throughout her journey, Sonia has ventured into various facets of aesthetics, ranging from clinic management, spa development, skin care distribution. Her passion is assisting our clinics to understand the value of excellent customer service via the client journey and offering ethical sales and training.
Sonia’s diverse background has equipped her with a deep understanding of the industry, allowing her to cater to the unique needs and aspirations of all clients. She therefore, prioritises a tailored approach that aligns with clinics goals and preferences. By staying abreast of the latest trends and innovations, she ensures that clients receive cutting-edge training in an ever-changing industry.
Sonia’s main focus is on Sales & Training and elevating customer service skills. She enjoys building relationships with clients and effectively communicating the benefits of your products and services. Her passion is educating others by sharing her experiences and skills that clinics will require to grow and succeed in such a competitive field. Your teams ability to sell your brand, your products and your services is an essential element in creating a successful clinic.
Experience
Lisa has extensive experience as a CQC lead and as a CQC inspector. Lisa is passionate about patient care and strives to create an environment of continuous quality improvement with a focus on safety, quality and i proving the patient experience.
Following many years in the NHS Lisa was until recently Head of Nursing for The Private Clinic of Harley Street, working for over 5 years in the independent cosmetic and aesthetic sector. Lisa during this time was also CQC Registered Manager for The Private Clinic Birmingham Clinic and Cosmetic Skin Clinics, Devonshire Place and Stoke Poges.
Lisa was seconded from Liverpool Heart & Chest Hospital to the Care Quality Commission (CQC) in July 2015 on a part time basis and continues to work for the CQC as a Specialist Advisor, having undertaken numerous Inspections in the NHS and Private Sector.
Lisa is a non- elected trustee on the board of the Association for Perioperative Practice (AfPP) and represents AfPP on the steering group of the SAFE OR program, which supports and promotes safe standards of operating theatre practice in low- income countries. She has contributed to developing the program and has delivered multi-disciplinary teaching on courses in Africa, India, Bangladesh and the UK.
Lisa served as a Major in the Army Reserves for 18 years and completed three operational tours, in the role of Senior Nursing Officer for operating theatres, to Iraq and Afghanistan.
Patrick brings a wealth of experience to the team with a proven track record in the areas of sales & marking, business development, product launch and strategic planning.
He has worked and lived in various International markets over the last 30 years with this vast experience being gained in Corporate of Start-up operations covering the US, Europe, Middle East and Asia, markets in both Telecommunications and Healthcare Industries.
The last 6 years Patrick has worked solely in the Beauty and Aesthetics markets supplying equipment and working with salon owners to help meet and exceed their business objectives with prudent business practices.
Patrick’s passion is working with clinic owners to help identify their equipment needs but also to provide a range of business services to effectively ensure their ROI is met and exceeded.
As an experienced consultant in the Aesthetic equipment market, he has a deep understanding of the unique needs and challenges faced by clinic owners.
With his extensive knowledge of the latest technologies, industry trends and regulatory requirements, he is able to provide invaluable guidance to our clients.
Working closely with aesthetic clinics he can assess their specific needs, negotiating favourable terms, and ensure a seamless integration and implementation.
Patrick’s experience will help clinic owners make informed decisions that maximise their investment, improve patient outcomes, and position their practices for long-term success in the competitive aesthetic market.
Supplying cutting-edge aesthetic equipment is only half the battle when it comes to helping our clients succeed.
While access to the latest technologies is crucial, Patrick has found that the true differentiator is to provide comprehensive guidance on business methods and operational strategies needed to maximise the impact of those investments. Those being:
Craft compelling messaging that highlights the practice’s advanced capabilities.
Develop targeted marketing campaigns to attract new patients and drive demand.
Leverage the new equipment to differentiate the practice and build a reputation.
Develop detailed financial projections to understand the ROI od the equipment investment.
Identify opportunities to optimise pricing, payment plans, and revenue streams.
Secure favourable financing terms and structure the purchase to maximise upfront capital.
Understand local and regional competition and plan effective communication.
Design the equipment integration with future growth and expansion in mind.
Identify opportunities to leverage the new technologies across additional service lines.
Build in flexibility to adapt to changing market trends and patient demands.
Incorporate the equipment into a seamless , end-to-end patient journey.
Gather patient feedback to continually refine and improve the experience.
Ensure treatment packages are focused on and delivered.
Price accordingly – discounting / offer modelling.
In the ever-evolving world of aesthetics, where innovation meets precision, Tracy Zelkin stands apart with a dynamic blend of specialised knowledge in finance and operations, Tracy brings a unique perspective to AB Aesthetic services with 11 years aesthetic experience in both financial and management roles for national chains excelling as a commercial accountant.
Tracy Zelkin’s journey in the aesthetics industry is defined by her unwavering commitment to excellence and her passion for delivering results. With a background steeped in commercial finance and clinic operations, Tracy possesses a keen understanding of the intricate workings of aesthetic enterprises. Tracy has been instrumental in supporting the development of projects and supporting the clinic manager training programme.
Tracy Zelkin’s expertise in finance serves as the cornerstone of providing successful advice. Armed with a deep understanding of financial principles and market dynamics, Tracy is adept at crafting bespoke financial strategies tailored to the unique needs of aesthetic businesses. From budget optimisation to investment analysis, Tracy’s keen eye for detail and strategic acumen ensures financial success in an ever-changing market.
With a proven track record of streamlining processes and enhancing efficiency, Tracy empowers aesthetic businesses to operate at peak performance. Whether it’s implementing innovative technologies or refining workflow systems, Tracy’s holistic approach to operations ensures that her clients remain ahead of the curve in an increasingly competitive landscape.
Wendy has worked within many different verticals during her 25-year HR and training career, including tech, digital, leisure, aesthetics, recruitment, and renewable energy. With global HR experience across the whole spectrum of the employee lifecycle including recruitment, talent management, performance management, employee engagement & retention, her passion is enabling success of small businesses by ensuring compliance around all HR matters and embedding strategies for talent attraction and retention.
We pride ourselves on bringing you the best expertise in the industry, Wendy is dedicated to helping aesthetic clinics navigate the complexities of human resources with confidence and ease.
Wendy brings 25 years of experience in HR management, and has a proven track record of supporting businesses in the aesthetic industry. Their extensive knowledge and hands-on approach ensure that your clinic not only meets compliance standards but also fosters a positive and productive workplace culture.
Wendy combines in-depth industry knowledge with a passion for helping businesses thrive. Her approach is client-focused, ensuring that each clinic receives personalised support and solutions that align with their specific goals and challenges. Here’s what sets Wendy apart:
1. Tailored Solutions
Understanding that no two clinics are alike, Wendy provides customised HR solutions that address your unique needs and objectives.
2. Proactive Compliance
Stay ahead of legal requirements with Wendys proactive approach to HR compliance, helping you avoid costly penalties and disruptions.
3. Employee-Centric Strategies
Promote a positive workplace culture with strategies that prioritise employee well-being and engagement, leading to higher retention and satisfaction rates.
4. Continuous Support
Benefit from ongoing support and guidance, ensuring that your clinic’s HR practices evolve with changing regulations and business needs.
