AESTHETIC Clinic Manager training and CLINIc OWNER Business training NOW AVAILABLE
When it comes to running a successful aesthetic clinic, it’s no longer just about offering treatments – it’s about offering experiences, journeys, and visible results that keep clients coming back. One of the most effective strategies to boost client satisfaction and increase revenue is combining treatments into packages.
While many clinics already offer treatment packages or plans, others haven’t fully embraced the approach. But it’s worth a reminder – combining treatments into thoughtful packages isn’t just good practice, it’s proven to boost client satisfaction and deliver better outcomes. And let’s be honest, it’s good for business too.
So, let’s talk about why creating treatment packages are worth your time – and how to do them well.
1. Better results, faster!
Most aesthetic goals – whether it’s skin rejuvenation, contouring, or anti-ageing, aren’t achieved in with 1 treatment or 1 session. By combining complementary treatments e.g. microneedling + skin boosters or exosomes, or Botox + filler + skin revitaliser or HydraFacial + boosters with LED light therapy, you give clients the best chance of seeing noticeable, long-lasting results.
2. Builds client trust.
When you recommend a treatment plan rather than a one-off fix, clients see you as an expert with a vision for their face/body journey, you involve your client, take them on their journey with you – not just someone selling an appointment.
3. Increases client value.
Creating treatment packages helps increase the overall value of a booking. A single filler appointment might be £300 – £400, but a package including skincare, follow-up reviews, and a skin booster session x 2 could comfortably sit at £850–£1,000, offering both value and maximise your clients’ results.
4. Encourages commitment.
Clients who purchase a package are more likely to stick with the treatment plan, and more importantly, with your clinic. You’re building consistency into their self-care routine and locking in loyalty. Your clients trust you and as they see results, the trust grows.
Start with a common goal: Think Results. What is best for my clients: if your demographic is 35 – 65-year-olds who predominantly want great skin with fewer lines and wrinkles and treatments that address lack of elasticity and sagginess – Think of them and the combined treatments that will enhance their results.
Too many steps or options can overwhelm. Stick to 2–3 treatments per package, with clear timings and expectations – remember Under promise and Over Deliver
Outline exactly what the package includes, over how many weeks, and what results the client can expect. Take payment in advance to ensure people don’t giving up midway through their package.
Clients should feel they’re getting more than if they booked separately – even if only a small discount. You could also include a bonus e.g. free skincare consultation, free medical-grade SPF. It doesn’t always have to be a cash discount to preserve value.
Tiered options work well too – like Bronze, Silver, Gold – offering increasing levels of investment and results.
Clients love a good name – it makes the package feel bespoke and thoughtful, it will appeal to their own desires “The Contour Club” or “Back to the future” sounds more exciting than “Package B: Filler + LED.” Align your package name with your own clinic philosophy.
Packaging treatments isn’t just about the treatments themselves – it’s about how the whole experience appeals to the senses.
This builds emotional connection, which matters just as much as clinical outcomes.
Done right, treatment packages build trust, deliver better outcomes, and create a sense of being part of the journey for the client. Whether you’re a new clinic finding your feet or a well-established practice looking to refresh your offering, combining treatments with intention can revitalise your approach and create interest for your clients.
And if you’re unsure where to start – begin with your most popular treatment, and ask: What would help this client get even better results? Chances are, all you need to start with is on your treatment menu as individual treatments, just put them together for maximum effect.
Need help structuring your treatment packages? Or aligning your services with your brand voice? Let’s chat. With over 25 years in the aesthetics industry — from clinic management, personalising the client journey, treatment training, creating treatment packages, ensuring client retention, and maximising lead generation. Book a free discovery call with myself, Sonia Amerigo, a specialist aesthetic consultant and let’s chat about where you are now and what your next step could look like. https://www.abaestheticservices.co.uk/our-team/
AB Aesthetic Consultant Services
WhatsApp 07921687163
Telephone 02036334163
